<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>peramio — insights</title><description>Playbooks on paid media, performance creative, app and SaaS growth, measurement and AI automation.</description><link>https://peramio.com/</link><item><title>Server-side tracking and Conversions API: the measurement setup every growth team needs</title><link>https://peramio.com/blog/server-side-tracking-conversions-api/</link><guid isPermaLink="true">https://peramio.com/blog/server-side-tracking-conversions-api/</guid><description>Browser-only tracking quietly loses conversions to ad blockers, browser limits and consent rules. Here’s the measurement stack that keeps your data — and your ad algorithms — honest.</description><pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate><category>measurement</category><category>server-side tracking</category><category>conversions api</category><category>ga4</category><category>consent mode</category><category>enhanced conversions</category></item><item><title>The app growth stack: Apple Ads + Google App Campaigns, done right</title><link>https://peramio.com/blog/app-growth-apple-ads-google-app-campaigns/</link><guid isPermaLink="true">https://peramio.com/blog/app-growth-apple-ads-google-app-campaigns/</guid><description>Two channels catch most app intent before anyone else: the App Store search bar and Google’s app inventory. Here’s how to set them up so they scale on value, not just installs.</description><pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate><category>app-growth</category><category>apple ads</category><category>google app campaigns</category><category>aso</category><category>mmp</category><category>skan</category></item><item><title>Creative is the new targeting: how to run Meta Ads now</title><link>https://peramio.com/blog/creative-is-the-new-targeting-meta-ads/</link><guid isPermaLink="true">https://peramio.com/blog/creative-is-the-new-targeting-meta-ads/</guid><description>Meta’s delivery system finds your audience for you. What it can’t do is make people stop. Here’s how to build a creative testing system that actually scales.</description><pubDate>Tue, 06 Oct 2026 00:00:00 GMT</pubDate><category>performance</category><category>meta ads</category><category>creative testing</category><category>advantage+</category><category>conversions api</category></item></channel></rss>