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08 · Systems

Analytics & MeasurementNumbers you can trust.

Tracking, attribution and dashboards done right — GA4, server-side tagging, Conversions API and mobile measurement — so every decision runs on real data.

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Our take

Every growth decision is only as good as the data under it. And the data has never been harder to get right: privacy rules, consent, ad blockers, iOS and a dozen tools that each count differently.

We build measurement you can stand behind — clean event design, server-side signal, honest attribution — and one dashboard everyone actually uses.

The problem

Sound familiar?

Numbers that don’t match

Ads Manager says one thing, analytics says another, and the bank account says a third.

Lost signal

Privacy changes, ad blockers and browser limits hide a growing share of your conversions.

Dashboards nobody opens

Twenty charts, no answers. Decisions still happen in spreadsheets.

What’s included

Everything it takes, in one team.

01

Tracking plan

The events, parameters and conversions that matter to your business — documented.

02

GA4 & Tag Manager

A clean setup with consent mode, cross-domain tracking and e-commerce or app events.

03

Server-side tracking

Server-side tagging, Meta Conversions API and Google enhanced conversions for stronger, privacy-aware signal.

04

App measurement

MMP setup (AppsFlyer, Adjust, Singular), SKAN conversion values and Firebase events.

05

Attribution & incrementality

Attribution that fits your model, plus lift tests where the stakes justify them.

06

Live dashboards

One source of truth in Looker Studio — the same dashboard behind our weekly reports.

How it works

From first call to compounding.

  1. 1

    Audit

    What’s tracked, what’s broken, what’s missing.

  2. 2

    Design

    A tracking plan tied to your funnel and your KPIs.

  3. 3

    Implement

    Web, server and app tracking built, tested and documented.

  4. 4

    Report

    Dashboards and a weekly read-out that turn data into decisions.

What we measure

  • Tracking coverage
  • Event match quality
  • Conversion match rate
  • Attribution consistency
  • Data freshness
  • Reporting time saved

Channels & tools

  • GA4
  • Google Tag Manager
  • Server-side GTM
  • Meta Conversions API
  • BigQuery
  • Looker Studio
  • AppsFlyer
  • Adjust
  • Firebase

Works best for

Mobile apps →SaaS & B2B →Web & e-commerce →

FAQ

Questions, answered.

Something else on your mind? Ask us directly.

Is your setup compliant with GDPR and KVKK?

We implement consent mode and privacy-aware tracking, and work with your legal team on consent and data policies.

Which MMP do you recommend?

It depends on your channels, scale and budget. We work with AppsFlyer, Adjust and Singular and help you choose.

Do we keep the dashboards and data?

Yes. Tags, data and dashboards live in your accounts.

Pairs well with

Better together.

Paid Media

Full-funnel campaigns on Google Ads, YouTube, Meta, TikTok and Apple Ads — run by a Google Partner and Meta Business Partner team.

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CRO & Experimentation

Conversion research and A/B testing across landing pages, sign-up flows and checkouts — so every visitor is worth more.

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AI Automation & Lifecycle

AI-powered workflows, CRM and lifecycle marketing — email, push and in-app — that turn one-time wins into systems.

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Let’s make it move.

Tell us where you are and where you want to go. We’ll show you how analytics & measurement gets you there.

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