04 · Performance
Paid MediaEvery euro accountable.
Full-funnel campaigns on Google Ads, YouTube, Meta, TikTok and Apple Ads — run by a Google Partner and Meta Business Partner team.
Our take
Paid media has changed. Targeting is increasingly automated, so the edge now comes from three things: the quality of the signal you feed the platforms, the creative you give them to work with, and the discipline to move budget toward what’s proven.
That’s how we run your accounts. Clean measurement first, creative and media in one team, and a weekly rhythm of testing, reading and reallocating — with every euro tied to an outcome you care about.
The problem
Sound familiar?
Spend without a structure
Campaigns built years apart, overlapping audiences, budgets fighting each other — and the platform optimising for the wrong thing.
Bad signal in, bad results out
Broken conversion tracking means the algorithm learns from noise. So do you.
One channel, all the risk
Everything rides on one platform. When costs spike, growth stops.
What’s included
Everything it takes, in one team.
Channel strategy & media plan
Which channels, which objectives, which budget split — based on your unit economics, not habit.
Account build & restructure
Clean campaign architecture that gives the algorithms room to learn.
Google Ads & YouTube
Search, Performance Max, Shopping, Demand Gen, YouTube and App campaigns.
Meta & TikTok
Advantage+ and manual structures, Spark Ads and creator-led formats — all built around creative testing.
Apple Ads
App Store campaigns that capture high-intent installs at the moment of decision.
Pacing & bid strategy
Daily monitoring, weekly optimisation, and budget that moves toward what’s working.
How it works
From first call to compounding.
- 1
Audit
Account structure, tracking, creative and spend efficiency — we find the leaks first.
- 2
Rebuild the signal
Conversions, values and audiences set up so the algorithms optimise for real business outcomes.
- 3
Launch & test
Structured experiments across audiences, bids and creative, with clear success criteria.
- 4
Scale
Budget flows to proven winners. New channels are added once the core is profitable.
What we measure
- ROAS
- CPA / CPI
- CAC
- MER
- Conversion value
- Incremental lift
Channels & tools
- Google Ads
- YouTube
- Meta Ads Manager
- TikTok Ads Manager
- Apple Ads
- Google Merchant Center
- GA4
- Looker Studio
Works best for
Are you a certified partner?
Yes — Peramio is a Google Partner and a Meta Business Partner.
Who owns the ad accounts?
You do. We work inside your accounts with your permission, and everything stays yours if we ever part ways.
Do you need a minimum ad budget?
We work with brands at different stages. Share your budget range in the contact form and we’ll tell you honestly what it can achieve.
How often do you report?
Every week, plus a live dashboard you can open any time.
Pairs well with
Better together.
Performance Creative
Scroll-stopping ad creative — video, UGC, statics and motion — made at testing volume and tied to results.
Explore →Analytics & Measurement
Tracking, attribution and dashboards done right — GA4, server-side tagging, Conversions API and mobile measurement — so every decision runs on real data.
Explore →CRO & Experimentation
Conversion research and A/B testing across landing pages, sign-up flows and checkouts — so every visitor is worth more.
Explore →Let’s make it move.
Tell us where you are and where you want to go. We’ll show you how paid media gets you there.